I had to laugh out loud when seeing this. It has been designed using the magic formula:
1. Seasonal relevance (Xmas hats)
2. Cat obsession (and they’re riding a scooter!!)
3. Arbitrary statements of primacy devoid of context (best project…)
4. Authority (who is ICORANKER anyway?!)
5. Call to action in the active voice with added incentive
But the BEST bit, without a doubt, is the ‘niche relevance’ of ‘To the moon!’… lol lol lol. If only it was a gif with sound; I’d love to hear what that’s like!