DigitalCash (DASH) - cryptocurrency review
DigitalCash (DASH) - cryptocurrency review

DigitalCash (DASH)

Rank: #5

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DASH Review

Dash has had a colourful journey as a cryptocurrency so far; more due to a crisis of branding and the impact this is likely to have on mass market appeal…

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DigitalCash (DASH) – cryptocurrency review


Dash has had a colourful journey as a cryptocurrency so far; more due to a crisis of branding and the impact this is likely to have on mass market appeal and adoption rather than anything to do with the technology or idea itself! Orginally launching as ‘XCoin’ in 2014, Dash then re-branded to ‘Darkcoin’ a month later. Presumably this was to support the idea of privacy and anonymous transactions (similar to Monero).

Despite how appealing anonymous transactions might be, two major barriers to entry for consumers when getting started with cryptocurrency are understanding the technology and trust. People tend to have the (wrong) perception that banks and the banking system as they know it is transparent and understood. They expect to transfer this same level of confidence across into cryptocurrency. So when they see a name involving the term ‘Dark’, it is easy to appreciate why this could be off-putting; especially given the easy association with the ‘Darkweb’ – a phenonmena closely linked in people’s minds to all things bad (trafficking, drugs, guns etc).

So the rebrand to ‘Dash’ in 2015 makes sense. Dash are now focussing on another of their inherent strengths: transaction speed. This is one reason why Dash could be the first to really solve mainstream use of digital cash in the real-world. It claims to process transactions in less than a second – something which is absolutely necessary if it is ever to replace systems and behaviours like ContactLess debit card payments. Dash have already amassed a large number of online services who accept their currency as payment.

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